Today, we’re proud to announce a new partnership with Leica Camera AG on an expansive collection of Leica-inspired bags for the modern photographer, to be sold exclusively through 200 Leica stores and select boutiques worldwide. The Leica Collection by ONA will debut in November and will feature nineteen bag styles—our popular messenger bag styles, as well as the Camps Bay backpack—detailed with Leica’s signature red.
The collection is a reflection of both ONA and Leica’s commitment to excellence in product design and craftsmanship. Each bag is handcrafted with the finest materials, including full-grain leather, solid brass hardware, and premium waxed canvas. “Having developed a strong relationship with Leica through the years, we are thrilled to be partnering on a broader scale with the development of this new collection,” says Garry Thaniel, ONA’s Chief Executive Officer. “Leica is a brand that has inspired generations of discerning photographers; we are honored to develop products that complement the Leica photographer’s style while providing top-notch protection for their gear.”
“ONA has developed a reputation among professional and recreational photographers alike for creating high-quality accessories that are both stylish and utilitarian,” says Stefan Daniel, Global Director Business Unit Photo, Leica Camera. “We first collaborated with ONA two years ago with the Berlin messenger bag, celebrating 100 years of Leica photography, and today we are delighted to announce an entire collection of handcrafted bags and accessories for our customers.”
ONA and Leica have collaborated previously, launching the limited edition Berlin and the Berlin II, a mid-sized messenger bag designed for the M-System in 2014, and the Bowery for Leica, a small messenger bag designed for the M-System and the Leica Q, T, X, and SL cameras in 2015.
Through their global distribution agreement, the Leica Collection by ONA will be sold exclusively through 200 Leica stores and select boutiques worldwide beginning November 2016. For media inquiries, please email press [at] onabags.com.