in my ona

What's in William Bichara's Five ONA Bags

We love to hear when customers have put our bags through the paces and come back to us for their next bag purchase. William Bichara now has five messenger bags from ONA, which means that he has now repeated that process four times! To kick off the new year, we sat down with William to hear more about how he customizes his camera bag setups so that each kit is perfectly tailored for the task ahead, while ensuring that they complement his personal style.

His first two ONAs were the Bowery and the Union Street. Later, William's passion for Leica made it a natural choice for him to own the Berlin II, which we created with Leica to celebrate 100 years of Leica photography. Most recently, to cover his changing needs for different gear selection, William picked up the Prince Street and the Brixton as well. Read on for all of William's #InMyONA details!

William Bichara carries not just the Leather Brixton in antique cognac, but also four additional messenger bags.

Each of William's bags carries a slightly different kit -- some are more film-heavy, and others are digitally focused. Some carry medium format gear, while others carry slim rangefinders. In each case, William makes it his own. Starting with the smallest bag, the Bowery, we'll make our way up to the largest, the Union Street messenger.