2015 has been a milestone year at ONA: We celebrated our fifth anniversary, introduced our inaugural collection of laptop briefcases, and (thanks to WeWork!) saw ONA displayed in front of thousands of New Yorkers on a billboard in the heart of Times Square. As if all of this wasn’t exciting enough, just last month we announced a new partnership with Kuzari Group and welcomed Garry Thaniel to the team as our new CEO.
As we reflect on the past 365 days, it’s safe to say that we have no shortage of things to be grateful for. We’re especially grateful for our team and for every one of our customers and every member of the ONA community. We’re confident that 2016 will be even more exciting, and we’re looking forward to having you join us as we embark on this new chapter. In the meantime, read on for a few highlights from 2015.
Every month, the ONA team enjoys some time out of the office by taking a field trip somewhere fun in or around New York City. To start the year off right, we hit the ice for an afternoon skate at the Standard Hotel.
In mid-February, Tracy visited Yokohoma, Japan for the CP+ Camera and Imaging Show. Our Japanese distributors had created a gorgeous ONA display, and afterwards, they took Tracy to visit some of the exclusive stores in Japan where ONA products are sold. Don’t forget to read Tracy’s Travel Journal feature from her trip.
In March, our marketing director Mark visited El Capitan Canyon in Santa Barbara, California for Photo Field Trip. We got to hang out with many of our Community members (shoutouts to Dan Cohen, Paul Octavious, Michael O’Neal, Dylan Howell, and Sara Byrne) and also introduced ONA to hundreds of photographers.
We welcomed Victoria to the ONA team as our new Customer Care and Administrative Coordinator. This girl knows her street art!
On June 3, we celebrated ONA’s fifth anniversary! As with most celebrations in the ONA office, Georgetown Cupcakes were involved. We also launched our first-ever lifestyle collection with the introduction of the Kingston briefcase.
WeWork offices have been our home since 2012 and we are so happy to be a part of this community. In July, WeWork included ONA and our founder, Tracy on their billboard in Times Square — pretty incredible, to say the least. We’d like to thank our dear friend and WeWork photographer, Lauren Kallen, for taking the photo that made it on the billboard!
Many of the greatest images ever posted on Instagram can be found at #ONAPets. So we decided to do our second annual #ONAPets contest — it did not disappoint! Congratulations to Doug as well as the honorable mentions.
September was a busy month for new products, with the introduction of our Black Collection of premium nylon bags.
We also launched a collaboration with Sony Electronics for the launch of their new flagship A7RII camera, with the creation of a messenger bag and strap set, customized for the Sony Alpha system.
In October, we launched two more new collaborations — a 100cameras edition of our ever-popular Prince Street messenger, as well as a collaboration Kingston briefcase, created with WeWork, one of the world’s largest providers of collaborative working space.
In November, we launched a special edition of our bestselling Bowery, designed to carry cameras from Leica, the legendary German brand.
We also announced our partnership with Kuzari Group and welcomed Garry Thaniel to ONA as our new CEO.
Happy holidays and happy new year from the ONA team!