Shooting product videos is one of our favorite aspects of new product launches. It’s an opportunity to feature some incredibly talented photographers while exploring new neighborhoods (and rooftops!) in New York City.
We recently shot a round of videos with Andrew Ryan Shepherd for styles introduced in fall 2012 and summer 2013: the Chelsea, the Palma, the Leather Brixton, the Bolton Street, the Leather Bowery and the Presidio. Before you head to the ONA Vimeo page to see the videos, check out these behind-the-scenes photos of the shoot.
Videographer Phil Anema waits for the shoot to begin.
Shooting Helena Price in her Greenpoint apartment: the best part was shooting on her beautiful rooftop!
ONA founder and president Tracy Foster surveys the video shoot.
In between takes on Jenny Czyborra‘s rooftop.
The “Golden Hour” sunlight was perfect on Jenny’s Chelsea rooftop.