Social Media has exploded the world of photography as of late. This emergence of hyper-connectivity provides a platform for photographers who are willing to hustle to create brands, publications, ideas and personal projects. Enter the emergence of the lifestyle photographer/blogger; or in this case, our latest feature photographer Niran. Niran is one half of the lifestyle publication Yin & Yang (he categorizes himself as the Yin). Y&Y is a blog/site that is chock full of original content and photography which is pretty impressive considering, as with most sites in this category, the contributors do not consider this their full time job. You’ll also note that Niran is a “Brit” which always gets us excited when we find really talented people across the pond who are loving our product.
ONA: How did you get into photography? Did you start because of Yin&Yang or did Y&Y start because of photography?
Niran: I received an SLR for my 21st birthday a few months before Y&Y launched. The main reason for getting one then was so I could have cool Facebook profile pictures with the ‘blurry’ effect. Little did I know that I’d end up falling in love with the art as Y&Y grew. It became the catalyst to discovering a hidden passion through Y&Y’s growth. We wanted to focus more on original content using better quality photography instead of just posting studio shots taken by PRs. So I guess that’s where it all started.
ONA: What kind of camera do you shoot with? What is your “Go To” lens of choice?
Niran: I decided to take my photography a whole lot more seriously towards the back end of last year so I decided to dig deep into my bank account and invest in a 5D Mark II for the full-frame capabilities. Before that I was working with the Canon 550D. The Canon EF 50mm f/1.4 is my current favourite because of the way it captures colours, excellent contrast, sharpness and bokeh. (Until I can justify purchasing the 50mm 1.2)
My dream project? That’s a tough question, I think it’ll involve travelling the world and documenting the essence of different cultures – capturing the people, fashion, music, art, food, everything that makes it unique. I’d love to highlight the differences and similarities between different cultures using photography.
Niran: Holding down a day job and the site. It’s almost like having two full-time jobs but I love both, so my passion is my fuel…. til I burn out on Fridays haha. It’s hard to keep track of what’s happening as the growth of digital means everything changes in an instant.
ONA: Describe your style of shooting for Y&Y
Niran: My style falls under the journalistic photography category – informal, natural, macro for still life and contemporary shoots. I’m also a keen on post processing as you can tell, it helps create the mood and feel. Y&Y does help me play with various types of photography so I’m always experimenting.
Niran: Take your camera everywhere.
Niran: Through one of the photographers we featured on the site!